InContext - Digital Content Next
WEBAd-supported options drive SVOD sign-ups. September 10, 2024 | By Rande Price, Research VP – DCN digital advertising, streaming video, SVOD. Incontext Policy. The antitrust trial of the United States v. Google. September 9, 2024 | By DCN antitrust, digital advertising, policy, US-v-Google-II. Incontext Advertising.
Understanding the role of relevance for the news audience
WEBFeb 27, 2019 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
To understand where the cookie is headed, let’s look at its history
WEBNov 16, 2020 · The cookie was created in June 1994 by Lou Montulli. He was a programmer working at what would become Netscape Communications Corp., best known for its once-dominant web browser. Montulli was working on an e-commerce app for Netscape client MCI, which had effectively asked for a …
Subscriptions v. advertising models: Can they co-exist?
WEBAug 26, 2019 · Subscriptions v. advertising models: Can they co-exist? The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are realistic options for them.
Five big leadership challenges facing the media industry
WEBMay 12, 2022 · Here are five of the core elements that emerged from our conversation, with a focus on supporting future leaders – and the challenges facing them – in the media industry: 1. Training the next generation of leaders. Zielina has extensive leadership experience in media including stints as Chief Product Officer & Editor-in …
Digital media behaviors between older and younger generations …
WEBFeb 21, 2022 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media usage), we also saw the pandemic accelerate and impact ...
Get to know Gen Z's media habits - Digital Content Next
WEBSep 14, 2021 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content.
Digital News Report 2022: Four key implications for publishers
WEBJun 15, 2022 · These four issues – reaching younger audiences, addressing issues of news avoidance, ensuring you have an effective first party data strategy and the need for revenue diversification – matter to publishers large and small. As a result, these were the topics that emerged as most critical upon first read of the Digital News Report 2022.
Evaluating YouTube's editorial standards and content moderation …
WEBJul 21, 2020 · YouTube’s policies vary, with little explanation, in dealing with content that violate their standards and practices around sexual content, violence, harassment, hate speech, or misinformation. Actions include content demonetization, removal of individual videos, or the suspension of entire accounts. They might also place videos behind age ...
2023 DCN Next: Summit - Digital Content Next
WEBThe DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...