About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Demand Gen Report - The Latest B2B Marketing News & Trends
WEBB2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas. Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from ...
Reports - Demand Gen Report
WEB2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
C2C Power Panels To Focus On Specific Stages Of The Buying Cycle
WEBMar 12, 2013 · Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.. The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering.
The 8 Elements Of A Successful Inside Sales Team
WEBMay 14, 2021 · Empathetic; Able to analyze metrics but also trust their gut; Objective; Ready to mentor, build morale and consult on a business strategy all in the same day; and. Observant. 5. Motivate People To Achieve. While motivation goes hand-in-hand with leadership, it’s important to single out talent, success and hard work.
Why Machine Learning Matters To B2B Companies
WEBAug 30, 2019 · B2B companies can benefit from machine learning in numerous ways — generate more leads, gain a better understanding of customers, establish high-quality omnichannel relationships, and so much more. Abhi Yadav is CEO of Zylotech, a self-learning customer analytics and data platform that he co-founded and spun out of MIT.
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
WEBJun 22, 2022 · Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers' evolving preferences.
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Research - Demand Gen Report
WEB2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.