AI-powered market intelligence and consulting service powered …
WEBFor 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing ...
Target audience: definition, types, examples & analysis | GfK
WEBA target audience is a group of people most likely to be receptive to messaging for a particular product or service. Defined with the help of processes like customer feedback, market research and competitive analysis, a target audience represents the prospects who are buying what you’re selling. Defining target audiences is helpful because it provides businesses with actionable data about ...
Jobs In Data, Analysis, Insights & Machine Learning - GfK
WEBWe offer innovative product solutions combining full-picture data, researcher expertise and advanced analytics to reveal new pathways to growth for our people, clients, and the world around us. Put your creativity to the test, tackle sophisticated challenges and realize more of your potential. Learn more about the combination of NIQ & GfK.
GfK Growth from Knowledge - Data analytics for knowledgeable …
WEBGfK. Growth from Knowledge. For over 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.
NIQ and GfK complete combination, creating the world’s leading …
WEBJul 11, 2023 · Chicago, USA, Geneva, Switzerland and Nuremberg, Germany – July 11, 2023 – NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating in forming the world's leading consumer intelligence company. This transaction combines two industry leaders, consolidating their strengths and ...
Client Portals | GfK Global
WEBSee how brands across the globe rely on GfK's world-class analytics. Tap into GfK`s expertise across a host of verticals and marketplace dynamics. This is a podcast about research, innovation, and discovery. Your full view on the Tech and Durables industry trends. Home /. Client Portals Overview. Visit our Client Portals.
Target market: definition, segmentation types, strategy & more - GfK
WEBIn broad terms, the definition of a target market is a group of people most likely to buy a product or service, or otherwise engage with a sales or marketing message. The process of creating, managing and improving a target market also helps define key messaging and a unique selling proposition (USP), while getting more value and return from ...
AI powered SaaS analytics Tool & Solution for businesses - GfK
WEBUsing gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”.
Brand equity: definition, value, examples, measurement & more
WEBBrand equity examples. One of the world’s best-known brands, Coca-Cola is a classic example of a company with plenty of positive brand equity: With an estimated brand valuation of $97.9 billion — more than third of its overall stock value of $274 billion (as of January 2023). “The brand is always the hero in Coca-Cola advertising,” as ...
Consumer Life - Consumer Trends & Predictions Study - GfK
WEBGfK Consumer Life is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries, providing market leaders with detailed information about all aspects of people’s lives, including their aspirations, personal values, future world outlook and concerns, lifestyle behaviors and ...