RUGGED EQUIPMENT Rugged Equipment believes that amazing brands are built one step at a time. They also need great people to help nurture and grow them. Our organization is made up of seasoned experts ranging from design, product development, marketing, branding, licensing, manufacturing, importing, digital media and sales. Our strong investments in human capital and technological capabilities drive the unrivaled management and promotion of our in-house and licensed brands. Is to manage and grow a diversified portfolio of in-house and licensed lifestyle brands.