One of the biggest criticisms faced by AEW in 2024 is that the promotion has not done enough to try and change its ways to combat the falling interest, declining viewership, and the drop in live attendances,

When Tony Khan announced that the Costco Guys would go from being ringside guys at AEW All Out to featured performers on Full Gear Zero Hour, it divided the internet. On one hand, the opportunity was set up perfectly;

The Costgo Guys appeared on AEW Dynamite, and they announced that The Rizzler is coming to AEW Full Gear. “Big Boom” AJ and “Big Justice” of The Costco Guys made their AEW Dynamite debut on the November 20 episode.

The Costco Guys TikTok stars appeared at the Prudential for AEW Full Gear. Before they went viral, they lived in Colts Neck.

Asked if he would consider returning to AEW at some point in the future during the Full Gear media scrum, AJ didn't even have a chance to answer, as Tony Khan made it abundantly clear that he wants to be in the Costco Guys business long-term. “Please come back,” Khan begged.

Working with Costco Guys AJ and Big Justice has taught Tony Khan “so much” about marketing. This weekend, 48-year-old AJ Befumo — a former indie wrestler — will return to the ring for a match

As seen at Saturday night’s AEW Full Gear 2024 pay-per-view event, Big Boom! AJ and the Costco Guys appeared during the Zero Hour pre-show. Big Boom! AJ defeated QT Marshall, and the wrestling world has taken to Twitter to react to the social media influencers work.