A once-promising season for LSU has been derailed in recent weeks, with Brian Kelly’s squad dropping three straight games following a 6-1 start.

The Tiger’s Greg Atoms believes one of the main reasons things aren’t working out for Brian Kelly at LSU is because the Tigers' head football coach isn’t handling his players’ personalities well.Atoms thinks Kelly isn’t connecting with players whose focus is NIL and the NFL like Ed Orgeron did before him – and that Kelly was better dealing with kids who didn’t have better options at places like Cincinnati,

Kelly's salary increases each season he's the head coach at LSU. His initial base salary was $9 million for the 2022 season and this season, he'll pull in $9.2 million, per the contract. By leading the Tigers to a bowl game this season, Kelly has already secured a $500,000 bonus so Kelly will be pulling in $9.7 million for the 2024 season.

LSU head coach Brian Kelly is having a rough time. In the span of just a few weeks, the Tigers went from being a College Football Playoff contender to losing two straight rivalry games by double digits and losing a five-star quarterback recruit.

Atoms argues that Kelly is struggling to connect with players whose primary focus is NIL (name, image, and likeness deals) and achieving thei