Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

“The reusable red cup giveaway is available however you order, whether ordering in the Starbucks store, in the drive-thru, on ...

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but ...