In an attempt to boost growth, the company behind the $41 billion digital dollar USDC is deepening its ties to Binance and its 240 million global users.

The partnership will bring more USDC trading pairs, special promotions on USDC across trading and other products, Binance CEO Richard Teng said.

Circle Internet Financial Ltd., the issuer of the stablecoin USDC, and the crypto exchange Binance said they’re partnering to expand the use of the token on the trading platform as part of a plan to accelerate growth.