De Beers, signet jewelers
De Beers, Signet launch campaign to attract youth to mine diamonds amid lab-grown rise
The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.
Signet, De Beers launch new natural diamond marketing campaign for young generation
Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural diamond campaign focused on the themes of modern love and evolving relationship dynamics,
De Beers and Signet Campaign for Natural Diamonds
The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be engaged.
Signet and De Beers launch ‘Worth the Wait’ diamond campaign
The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.
Signet and De Beers unveil collaborative ‘Worth the Wait’ natural diamond marketing campaign
The campaign, which was first touted back in May, is designed to connect with young millennials and older Gen Z couples, together termed 'Zillennials',
De Beers, Signet launch campaign to attract youth to mined diamonds amid lab-grown rise
The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.
Signet and De Beers Launch Captivating New Natural Diamond Marketing Campaign: ‘Worth the Wait’
De Beers Group, the world's leading diamond company, and Signet Jewelers, the world's largest retailer of diamond jewelry, whose iconic retail brands include KAY Jewelers, Zales and Jared, this week launched Worth the Wait,
Crain's Cleveland Business1d
Akron-based Signet Jewelers, De Beers reflect on journey to love in spot for natural diamonds
As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...
IDEX Online1d
De Beers "to cut Sightholder Numbers"
There are approximately 53 international Sightholders currently buying rough diamonds from De Beers' Global Sightholder Sales ...
CNBC Africa13d
De Beers diamond sales hit by challenging market
The 12th edition of the Joburg Indaba was dominated by conversations on the reforms introduced by the new government of ...
The Financial Express on MSN2d
82.5 Communications wins digital mandate for De Beers Group
Communications has won the creative mandate from De Beers Group, a diamond company. According to the company, De Beers aims ...
Social Samosa2d
82.5 Communications bags De Beers Group’s creative mandate
Recognising the immense growth potential within the Indian market, the company aims to strengthen the emotional connection ...