Demure, Dictionary.com

Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.
Dictionary.com Names ‘Demure’ as Its Word of the Year for 2024
Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for 2024.
Dictionary.com Has Named Its 2024 Word of the Year
This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture lexicon.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
'Demure' Is Dictionary.com's Word of the Year for 2024
If you thought 2024 was “very demure, very mindful,” you’re in good company. Dictionary.com has picked “demure” as its word of the year, a nod to the viral social media clip created by American TikToker Jools Lebron.
Dictionary.com defines 'demure' as 2024's Word of the Year
The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.
The Word of The Year is…Demure
Merriam-Webster defines the word "demure' as modest, reserved or serious...social media however determines it otherwise.
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...
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Why ‘demure’ was named the word of the year by Dictionary.com
Dictionary.com hands out the Word of the Year title to the word that captures “pivotal moments in language and culture.” ...