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The Verge · 21h

Why Apple is trying to save Google

On The Vergecast: Antitrust antics, the new Surfaces, and Netflix goes TikTok.

Bloomberg on MSN · 2d

Apple Tries to Save $20 Billion Google Search Deal By Saying It’s Unnecessary

Apple Inc. made an unusual pitch in its bid to save a lucrative search partnership with Alphabet Inc.’s Google, saying that the deal might not be necessary in the long run and that even the iPhone may fall out of use.

Digital Trends · 2d

Apple switch to AI search could be a huge blow to Google

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The company’s AI stack, dubbed Apple Intelligence, hasn’t moved the functional needle for iPhone and Mac users, even triggering an internal management crisis at the company.

1don MSN

Apple exec shares a shocking take on Google's future

Apple (APPL) has vowed to spend $500 billion in the next four years in the U.S., with a large portion of that investment ...

2don MSN

Apple looks to add AI search to Safari in potential blow for Google

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, ...

2don MSN

Will AI replace Google on your iPhone? Apple thinks so. Here's why.

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

2d

Apple plans a life after Google

Apple will be hurting if it loses its $20b per year cash cow, but it has solid options for a future without the search giant.

2don MSN

Apple says searches are shrinking because people are using AI instead. Now Google's stock is tanking.

Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.

2don MSN

Apple's plan to offer AI search options on Safari a blow to Google dominance

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising ...

1d

Apple Might Add AI-Powered Results in Safari, Weakening Google’s Search Dominance

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new ...

1d

Why Apple Might Let Go Of Its Easiest $20 Billion

That’s a staggering amount but there is a chance that this extremely profitable partnership may be approaching its conclusion ...

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