The partnership aims to redefine cosmetic formulation, boosting sustainability and efficiency with AI-driven insights.

A custom AI model will be created to help L'Oréal develop sustainable and high-performance products. IBM and L'Oréal have partnered to use IBM’s generative AI technology to enhance cosmetic formulations and drive sustainability.

IBM and French beauty business L'Oréal on Thursday announced a collaboration to use the computing company's artificial intelligence technology to develop an AI model for sustainable cosmetics. The AI model will help L'Oréal in creating new products,

L'Oréal is collaborating with IBM to design an AI model that will help the beauty company meet sustainability goals, the companies said Wednesday. L’Oréal will use the model to rethink existing formulas, incorporate renewable ingredients into formulation processes and develop sustainable product lines.

IBM and L'Oréal collaborate to create an AI model for the beauty industry, aiming to develop sustainable and innovative cosmetic products. The model will use a vast dataset for product development and optimization,