Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
It could have restored the splendour of the leaping cat to the bonnet. It could have tried to summon up the elegantly sensual ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Jaguar’s Type 00 is a ‘design triumph’, according to The Telegraph’s reviewer - Jason Koerner/Getty Images for Jaguar ...
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