An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% — from 113,000 people to 70,000.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

While MSNBC viewership dropped 31% in the days after Election Day, Fox News ratings grew a whopping 61% in the same period, ...

Paramount, which is in the midst of cutting $500 million from its operations, has suggested it should not be paying Nielsen ...

The Lincoln Lawyer' repeats as the top overall title, and Tyler Perry's 'Beauty in Black' has a solid first week.

The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 ...

American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...

The viewership for the premiere of Part 2 of Season 5 of the epic neo-Western drama rose to 21 million viewers in the Live+3 ...

Yellowstone 's Season 5, Part 2 premiered on Sunday (Nov. 10), and as Variety reports, Nielsen data indicates that the ...

Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...