U.S. consumers spent nearly $11 billion online on Black Friday, shattering a record this holiday season, with Mastercard saying retail sales jumped 3.4 percent from last year. An NBC News price analysis also revealed that the cost of goods like tech gadgets to toys were at the lowest prices since at least July.

Discount hunters searching for Black Friday deals have officially kicked off the holiday shopping season. Consumers are forecasted to break spending records in 2024, with the average person expected to spend a little over $1,000, up 14% from last year, according to data from RetailMeNot.

Easing interest rates and inflation, the threat of looming tariffs, as well as a heavy dose of holiday spirits, is having Americans going shopping in record numbers this year. According to the National Retail Federation,