‘Very demure, very mindful’ influencer reveals going viral led to substance abuse: ‘Sent me down a dark path’

For Jools Lebron, being “demure” has had disastrous effects. In the age of Insta-fame, when a trendy digital post has the ...

Viral “Very Demure” Star Jools Lebron Says Fame Caused “Worst Time” of Her Life

Jools Lebron, the trans TikToker behind 2024’s “Very Demure, Very Mindful” meme, is opening up about her sobriety journey in ...
The Tab

I’m the person behind the ‘very demure very mindful’ meme, here’s how it ruined my life

It was also the worst time of my life ever,” Jools explained. “Unfortunately, mega vitality and a Charli XCX sponsorship did ...
LGBTQ Nation on MSN

Not so demure: Trans influencer behind viral catchphrase says fame ruined my life

Jools Lebron fell down "a slope of insobriety that ruined my life.” ...
PinkNews on MSN

‘Very demure, very mindful’ TikTok star says going viral ‘ruined her life’ due to substance abuse

Jools Lebron, the trans TikTok star who went megawatt viral in 2024 with her catchphrase “very demure, very mindful”, has ...
NBC 10 Philadelphia

What is demure? What to know about the new viral TikTok trend

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...
Northcountrypublicradio.org

'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." "Demure" is Dictionary.com's word of the year, with all the credit for its ...