Walmart Closes $2.3B Vizio Acquisition
TechRadar · 10h
Walmart has officially bought Vizio, which might be good for TV prices, bad if you hate ads
Walmart will be tracking what you watch on your Vizio TV. According to FlatpanelsHD, Walmart will be collecting viewing data via a system called ACR, short for Automated Content Recognition. That scans the content you watch to help target ads more effectively.
YAHOO!Finance · 12h
Walmart accelerates its advertising business with VIZIO
US retail giant Walmart has finalised the acquisition of consumer electronics company VIZIO, which will enhance customer entertainment offerings and support growth at its advertising division. The completion follows the end of the mandatory waiting period stipulated by US antitrust laws.
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