Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...
You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...
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YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...
At its Made on YouTube live event on Tuesday, the company unveiled new generative AI tools for Shorts creators. YouTube is bringing a custom version of Google’s ...
YouTube CEO Neal Mohan at the 2025 Cannes Lions International Festival (YouTube) YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging ...