Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn how to master the art of persuasive design, download the free e-book ...

Amazon’s dog-loving culture inspired its beloved 404 pages featuring employee pets. Amy Sussman/Getty Images The quirky idea originated with Amazon’s user experience team and has evolved over the past ...

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...