Google’s display and mobile ad businesses may be chugging along at a combined $3.5 billion run-rate for the year, but competition from Apple’s iAd and other ad platforms mean the search engine can’t ...

A Volvo cross-platform mobile ad campaign promoting the S60 model saw a 3.91 percent click-through rate. Volvo and its mobile agency, Mobext,worked with AdMob to develop the rich media advertising ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...