Drapers understands Adanola has appointed advisers at professional services ... which valued the brand at more than £1bn. Owner and founder Hyrum Cook set up the women's fitness brand in 2015 and it ...

In a statement about their latest campaign star, Adanola founder Hyrum Cook said: 'Kendall represents the modern Adanola woman-effortlessly stylish, adaptable, and always on the go. 'We're ...

"Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola, in the brand's official press release. “We’re ...

So, how is a brand from the north of England taking on the behemoth and winning? Adanola founder Hyrum Cook and CEO Niran Chana, formerly of Gymshark Credit: James Hughes In no small part it’s ...

In this month's Drapers Interview with Adanola founder Hyrum Cook and CEO Niran Chana, available to read here, Chana describes Jenner as “the highest echelon of influence marketing that you can get”.

launching tomorrow 7pm GMT / 11am PT. " Jenner also shared the news on her official handle, writing, “hiii @adanola.” Hyrum Cook, founder of Adanola, shared in a press release: “Kendall ...

As the new face of Adanola, the supermodel talks to Harper’s Bazaar about the pieces that bring her supreme comfort ...

"Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola, in the brand's official press release. “We’re ...