By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In today’s highly competitive and dynamic environment, CEOs rely on innovation to accelerate growth and strengthen market leadership. The long development times, high investment, and specialized ...

I once grabbed a handful of mixed nuts during a brainstorming session when someone joked, “Why are the Brazil nuts always on top?” That throwaway comment sparked a conversation, not about snacks, but ...

No matter how sustained it is, any business needs innovation. Sectors such as consumer electronics (entertainment and communication), for example, know that if it is not presented at least every six ...

Episode 20 of The Irish Marketing Podcast has dropped. This week we talk to the founder and CEO of jump the Innovation Agency ...