For nearly two-thirds of American high schoolers Naviance software is an integral and nearly unavoidable part of the college research and application process. For colleges and universities, it’s also ...

The award, in the Video Shorts Series category, recognizes the UH Community Colleges’ marketing team for showcasing the transformational journeys of Native Hawaiian students across the state. Centered ...

Small private and liberal arts colleges are facing what advertising research has long identified as the most difficult market conditions a brand can encounter: simultaneous competitive and category ...

The pandemic, economic shutdowns and the "new normal" of social distancing have compressed decades of change into a few short months. This shock to the system has accelerated college marketing toward ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

Are you a print subscriber? Activate your account. By Brian Bonilla - 49 min 9 sec ago By Jack Neff - 1 hour 49 min ago By James Levy - 3 hours 19 min ago By Gillian Follett - 3 hours 19 min ago By ...

The minority population (better described as the “emerging majority“) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group—including Hispanic, Black, ...