New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Here’s how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs. Cashback browser ...

Reddit has launched two new AI-powered advertising tools at the Cannes Lions International Festival of Creativity 2025, marking a significant step in what it calls the era of community marketing.

Throughout the past few years, I’ve observed that many people in the marketing world have moved past their initial worries about AI. A common theme I’m hearing these days? It isn’t that AI will take ...

In 2025, the core of marketing revolves around data—insights into your competitors, market trends and the conversations people are having about your product or service. This data is crucial for ...

Meta Platforms Inc. today introduced a set of artificial intelligence tools that will make it easier for brands to run ad campaigns across its platforms. The features are rolling out for Meta Ad ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Disney isn’t the only publisher giving character-inspired names to its ad products. At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, it announced the launch of not one ...