it's the Apple Watch band to choose when you first buy your watch. Apple's Magnetic Link is Apple's eco-friendly replacement for the Leather Link. Featuring a similar moulded magnetic design that ...

For this week's giveaway, we've teamed up with Southern Straps to give MacRumors readers a chance to win one of Apple's new ...

It's almost new Apple Watch season, which means it's potentially almost time for you to pick out which band you'll use with your next Apple Watch. Whether you'll be upgrading to the new Apple ...

SwapBandIt® is thrilled to announce the official approval of its trademark, marking a significant milestone in the brand's mission to simplify the often frustrating process of changing Apple Watch ...