Amazon Prime Video's October 2024 lineup includes Challengers, The Legend of Vox Machina season 3, Citadel: Diana, Canary Black, and Killer Cakes.The Latest Tech News, Delivered to Your Inbox

Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

The TV streaming wars have entered a new era where services, once primarily concerned with scale, are now seeking actual profits. Earlier this year, Amazon added advertisements to Amazon Prime Video for all subscribers—including those who pay for the service independently or get it through their existing Prime membership.

But now, it has gone down to #2 behind a surprising new series that is apparently drawing a number of eyes. It’s not a scripted show, but a three-part docuseries called Evolution of the Black Quarterback, an examination of black quarterbacks in the NFL, hosted by Michael Vick. Here’s the official synopsis:

More ads are coming to Amazon Prime Video. This is great news for company executives and not-so-great news for everybody else, as ads are annoying.

Amazon has revealed that the Fallout TV show has amassed 100 million viewers, making it the Prime Video platform's second show to do so.

There are three underrated movies on Amazon Prime Video you need to watch in October starring Chris Evans, Reese Witherspoon, and Peter Dinklage.The Latest Tech News, Delivered to Your Inbox

Football fans are accustomed to changing channels if they want to watch games. After all, the NFL eagerly slices up its schedule to sell matchups to CBS, FOX, and NBC. With the popularity of streaming video services,