Frequent changes in attitudes can often be a sign of underlying mental health issues. While everyone experiences mood shifts from time to time, significant and frequent changes can signal that ...

In a study involving more than 13,000 participants in the U.S., several messaging strategies were shown to move the ...

A new study examining 218 mental health professionals in Spain reveals that recovery-oriented training doesn't impact ...

At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

Good habits are at the core of healthy lifestyles. Finding the motivation to act and then moving from unhealthy practices to more positive routines focused on diet and exercise is a common pathway.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...