The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...
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How Target sparked backlash with ad targeting back-to-school shoppers: 'We really just need some basic, boring stuff'
Target's back-to-school ads, which push for new purchases every year, have driven some consumers up a wall. A frustrated Redditor shared their concerns about Target's back-to-school commercials with ...
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