Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring viewership of YouTube content on television sets. The partnership will see Barb ...

Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost ...

Speaking at MIP London today with media cartographer Evan Shapiro, Justin Sampson, chief executive of U.K. ratings service Barb, discussed trends in viewership and engagement across platforms, ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube Captures More Than 65% of Japan’s Digital VOD Hours, With News and Baseball Leading Viewership Over half of YouTube's U.K.