On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...