Email marketing can contribute significantly to your marketing strategies by generating leads, increasing brand awareness, building client relationships, and retaining customers by driving engagement.

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

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Optimove’s Email Marketing Solution enhancements come on the heels of another record setting holiday season where it powered its clients to year-over-year growth of +155% email messages, +166% SMS ...

Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction. To be sure, we're talking about a request for proposal—the document that marketers write and distribute ...

A capable email marketing service is integral to send your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough reviews and ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Email marketing remains a fundamental cog in the digital marketing chain. This implies that all your email campaigns must be focused, diligently used and (most essentially) on leveraged opt-in lists.