“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — ...

NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Award-winning biddable media strategist and founder of Up and to the Right, John Donahue, today announced the launch of Biddable Assets Inc., a new ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In the 30 years since the ...

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CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Join us in person Oct. 6–8 in Santa ...

Do You Belong In The Biddable Media Department? by Roger Barnette , November 19, 2010 One of the most urgent questions that clients, agencies, and advertisers are asking is, "How do we adapt our ...

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to ...

I’ve always thought the search guys missed the boat. Demand side platforms (DSPs) should have come out of the search agencies. Instead DSPs grew out of VC-backed start-ups. Mediamath and Invite Media ...