Some deals are price-matched across stores, while other deals on certain products are exclusive to one store or another. Where are shoppers supposed to start? To help you shop smart this Black Friday,

Zappos: Enjoy stellar savings on a wide variety of footwear brands at the retailer's Black Friday sale, including Hoka, Reebok and more, as well as great deals on clothing and accessories from Columbia, Michael by Michael Kors and other big names.

Apple MacBook Air (M3, 13-inch) for $844 ($256 off): The latest MacBook Air is our top pick for the best laptop for most people, and this model has 16GB of RAM built in — double the previous base amount. If you're ok with getting an M2 processor, that 13-inch MacBook Air with 16GB of RAM is also on sale for $749.