A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

For example, branding and identity contexts favored bold Sans-Serif fonts, while booklets and pamphlets often paired light Serif fonts. Sans-Serif fonts were predominantly paired with other Sans ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.