In the US Bounty is a mega-brand. Having been around for over 40 years with 35% of the market volume it is synonymous with the paper towel market. So, in 1999,... We’re long-term subscribers to WARC ...

Its testers just spent weeks putting six popular paper towel brands -- including Bounty, Brawny, and Scott through a series of pick-up, strength, and absorbency tests to reveal which brand comes ...