“Brain rot” culture isn’t just a joke anymore. Constant short videos, rapid memes, and endless scrolling are changing how ...

Add Yahoo as a preferred source to see more of our stories on Google. While not a clinical diagnosis, the term ‘brain rot’ captures the burnt out feeling that follows an online scrolling session If ...

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...