Aaker defines brand equity as a set of five categories of brand assets and liabilities linked to a brand, its name and its symbol. These can add to or subtract from the value that a firm's product or ...

Building a strong brand can be thought of as a sequential series of four steps, where each step is contingent upon successful completion of the previous step: We’re long-term subscribers to WARC and ...

Brand equity is the value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. What Is Brand Equity? Brand equity is the value a ...