In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

Enhance your ability to build and manage brands to drive profits and growth. Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Imperial Brands will grow annual operating profits by 3-5% and launch a share buyback every year until 2030, the cigarette ...