Not all watch brand sponsorships are perfect fits. But when Breitling became the official luxury watch partner of the Ironman triathlon in 2021, I just nodded my head. “Yep. That makes sense.” Four ...

If Breitling’s new Endurance Pro wristwatch is good enough for Chris McCormack, Jan Frodeno and Daniela Ryf — two-time, three-time and four-time Ironman world champions, respectively — then the brand ...

Breitling has revealed a pair of new Endurance Pro watches in partnership with retailer Watches of Switzerland. The quartz watch has case size options of 38 and 44 mm, and prices starts at £2,850.

The Swiss brand has been making some of the coolest timepieces around since 1884, whether you need a quality watch for air, land, or sea. Breitling is a top Swiss luxury watchmaker, famous for ...

The world’s most rigorous triathlon just got two new watches. This Wednesday, Swiss watchmaker Breitling and the Ironman sports company released a special series of Endurance Pro Ironman watches. The ...

Just last fall, Swiss watch brand Breitling and the NFL announced a partnership that gave Breitling the NFL licensing partnership for all 32 teams. Now, the NFL and Breitling announce an advanced ...

The term “sports watch” has shifted its meaning over recent decades. Originally it denoted a casual analogue timepiece, the opposite of a “dress” watch. While that definition persists among watch ...