A great brief can unite a team by communicating common aims and objectives. Graham Wylie, director at Decision Point, offers eight core components to getting a brief right Behind every great campaign ...

Any encouragement for businesses to write a brief for their marketing ventures should be supported. And as any agency will tell you any brief is better than no brief at all, but it did seem to me that ...

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

There are those who think of marketing people as little more than chardonnay-sipping bullshit artists who take the obvious and make it incomprehensible. This is not fair. Some drink zinfandel. Along ...