Build-A-Bear customers are only just realizing that their favorite plushie brand also has an over-18 section known as The Bear Cave. Thanks to TikTok, we are constantly learning new things like ...

According to a press release, the adult-themed Build-A-Bear “After Dark” collection is available exclusively online via the “Bear Cave,” a microsite that is gated to visitors who are 18+.

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth.