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Burberry puts focus
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry Announces Losses And Launches Turnaround Plan
Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core strengths.
Reuters
8d
Burberry's new CEO faces outlet store and pricing dilemmas
Some investors and analysts say
Burberry
's roughly 56
outlet
stores should be top priority for Schulman as they could detract from attempts to push the brand to the higher end of the luxury space.
8d
Burberry Secretly Brought Its Beauty Line Back to the U.S.—Here's How to Shop It First
My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...
Wall Street Journal
5h
Burberry Ramps Up Turnaround in Effort to Revive Brand
Trench-coat maker
Burberry
BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs and ...
2h
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
3d
Burberry predicted to see retail sales drop again amid luxury market slowdown
The luxury retailer is expected to reveal a 20% drop in sales when it unveils its half-year results later this week ...
Yahoo Style Canada
1d
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
FESTIVE MOOD:
Burberry
on Wednesday released its holiday campaign “Wrapped In
Burberry
” featuring friends of the house ...
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