We're officially declaring 2025 the year of finding your signature scent. Waking up, doing your morning routine and spritzing ...

“Fragrance is truly a personal gift for a loved one, as it shows thought was put into the purchase,” says Leigh Quilhot, Senior Director of Merchandising at Bluemercury. “Scent is closely linked with ...

In the Before Times, my idea of a perfect day was popping into Sephora, sniffing as many scents as humanly possible, and walking out with a fistful of samples. Such laissez-faire pleasures are, alas, ...

We all have that one thing that makes us feel put together — even if we haven’t managed to accomplish anything else on our to-do lists. It can be your tried-and-true mascara, cozy slippers, or for us, ...