Black Friday is well underway and we're already seeing some solid Nike discounts. But here's the real deal — you can get an extra 30% off these reduced prices with the code BFRIDAY.

Black Friday sales are popping up left and right, but only some offer discounts that are actually significant (AKA more than 20%). In Nike’s case, it’s starting with an impressive 30% off and increasing its markdowns as time goes on.

I frequently cover shopping events as a writer for NBC Select, and I spent weeks combing through discounts to find the best Black Friday sneaker deals actually worth shopping. Eac