The ’70s ad campaign was a hit, because who doesn’t love a good taste test? It’s fun to duke it out with your family and ...

Coca-Cola's recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations.

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

In a move that's sure to stir the pot of inter-cola rivalry, Pepsi claims that in every market visited since February, ...

that people actually preferred Pepsi," Noviello continued. FILE - Still image taken from archived footage showing an ad for "new Coke." (Credit FOX TV Stations) In response, Coke decided it was ...