A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Visiting a dentist for a professional teeth whitening treatment isn't ...

Want whiter teeth? See dentist-approved whitening toothpastes and tips for a brighter smile. Understand what really works for stain removal. So this is where whitening toothpaste comes into play. They ...