Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose significant risks, even kill ...

Colgate says that all toothpastes ... While we don't exactly know why whitening toothpaste increases sensitivity, the likely culprit is the peroxide that acts as the main ingredient to help ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Six class action complaints accuse major dental product makers of deceptively marketing products containing fluoride to young ...

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Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper to encouraging consumers to buy more and pay steeper prices.

NEW YORK - Procter and Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain ...