A century after Erwin Schrödinger sketched out a bold vision for how we perceive color, scientists have finally filled in the missing pieces. A Los Alamos team used advanced geometry to show that hue, ...

And then there’s the color red, which, for structural reasons, is generally difficult to achieve in chemistry. For practical ...

Before you paint, AI can show you how it will look. New tools automatically detect walls, suggest color palettes and render ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...