A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.

Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients (and one that designers tend to dread hearing).

“So it’s strategically sound to make the logo a cute little whale.” The extended deadline for Fast Company’s Next Big Things in Tech Awards is this Friday, June 27, at 11:59 p.m. PT. Apply ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...