Finally, pharma marketers and agencies have a way to use TV to reach niche patient populations. It’s through Connected TV (CTV) where viewers watching the same streaming TV show can be presented with ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That’s a key insight from a ...

DURHAM, N.H.—New consumer research from Leichtman Research Group, Inc. (LRG) highlights the importance of connected TV devices in the TV landscape, with 46% of all American adults watching video each ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

SAN BRUNO, Calif.—YouTube Shorts, which offer short TikTok style videos, are making the jump mobile to the big screen, according to a blog by Brynn Evans and Melanie Fitzgerald, UX Directors, YouTube, ...

U.S.-based Connected TV maker VIZIO went public today on the New York Stock Exchange, touting its combined hardware and software offering as a way to leverage the red-hot streaming-video space. The ...

YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s ...

The digital era has witnessed the meteoric rise of various advertising channels, from social media to pay-per-click. But one channel remains underestimated in the B2B sector: connected TV (CTV). CTV ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. With the growth of ...

There’s an even better way to watch FloTrack content now after FloSports launched its new app update that will enhance the experience for track and field fans. FloTrack and the FloSports app is the ...